It carries out audits to ensure that raw materials are sourced responsibly, and so on.īut in China, it’s a very different story.īack in 2017, the Chinese government asked Apple to remove the New York Times app from the Chinese App Store Apple complied. It is making massive investments in recycling. It is assisting its suppliers in doing the same. The company has invested huge sums of money in ensuring that 100% of its global operations are powered by renewable energy. The same is true of Apple’s stance on the environment. It’s extremely unlikely all that work can be justified on a purely cost-benefit analysis, but Apple does it because the board considers it the right thing to do.
That includes people with no vision, impaired motor skills, those only able to control devices by voice, and so on. On accessibility, for example, Apple devotes huge resources to making its products usable by as many people as possible. And in many ways, it lives up to that image. The company that does the right thing, even when it doesn’t make financial sense. Apple’s relationship with China isn’t just about moneyīut it’s not just about money: it’s also about reputation.Īpple has always presented itself as the good guy. With major economic policy at the mercy of a tweet, and China ready to respond in kind for every move by the White House, there is simply no telling how bad things could get for Apple. Trump started with a 10% threat, then increased it to 15%, then 25% and finally – for now – 30%. The tariff situation is the very definition of unstable.
Until then, the smart money is probably on things getting worse rather than better. Right now, the best hope for an end to the trade war appears to be a distant one – in November of next year. It requires a lot of preparation work and consensus on both sides.” Asked about the probability of reaching an agreement, the official said, “This is not an easy task.
Without significant progress, Trump is set to hike the tariff rate on $250 billion worth of Chinese goods to 30% from 25% next Tuesday īased on the current situation, there is a possibility that this week’s talks between the world’s two largest economies could end in a deadlock, according to a Chinese official briefed on preparations for the talks who spoke on condition of anonymity. blacklisting of Chinese companies, China has lowered expectations for significant progress from this week’s trade talks with the United States, Chinese government officials told Reuters, even as President Donald Trump on Wednesday expressed fresh optimism Negotiations are ongoing, but they are not going well, as Reuters reports today. Apple is already absorbing the cost of tariffs on desktop Macs, AirPods, Watch and more, but virtually all the company’s products will be hit when the next round is applied in December. Without China, it literally couldn’t make its products. Not just because China is the largest smartphone market in the world – and as important to Apple as the whole of Europe – but because it is the iPhone maker’s key manufacturing base. While Google had big ambitions within the country, it was not dependent on the market. Indeed, I wrote a piece a couple of years ago arguing that the company was in a no-win position in the country.Īpple’s only option of taking the moral high ground would be to pull out of the country altogether – as Google did for a time, after refusing to allow its search results to be censored by the government.īut Apple is in a very different position today than was Google in 2010. Apple’s relationship with China has never been an easy one.
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